Hi all!
We've already covered a lot about value-based bidding and how to choose the right bidding strategy for you but in today's video I wanted to show you some examples of how to choose the right conversion event and why assigning a value is super important - especially as Google pushes automation harder with campaign types like Demand Gen and Performance Max.
I've put together a quick 15 minute video that explains the basics. We'll continue to publish more guides in the coming weeks and months as it's key part of Google Ads.
If you have any comments or want to post your customer journey beneath in the comments, I'll be answering questions!
https://vimeo.com/1036603027/b5bdd081c7?share=copy